2017/06/20

Haha, Best of E3

Remember m Blogpost?

http://teut.blogspot.de/2017/03/why-old-publishers-dont-get-it.html

And here it is, Best of E3 is a .... Survival Game by Crytek!

http://www.pcgamer.com/best-of-e3-2017-awards/

I bet Crytek will push the PR hype soon but I am excited: https://www.huntshowdown.com/


2017/06/19

Common Mistakes in f2p Design - video!

Here is the video of my Casual Connect talk from this February - Common Mistakes in f2p Design.


Enjoy. And if you like it please consider visiting any of the four Casual Connects happening each year all over the globe.

2017/04/22

Quo Vadis Conference Berlin

Next week is the Quo Vadis, one of the oldest and largest developer conferences in Germany, close to 2500+ attendees.

I will launch my new talk there - "Player Types and your plan of World Domination".

The title is a little aggressive simply because a real title like "Strategic Positioning to increase your reach" might not attract as much audience.

There will be no video but I bet I will repeat the talk on one of the other conferences who tape it and I will post it here.



2017/03/31

Videos of my talks

Many developers watch my videos of my talks but are missing one or two here and there. So I created a playlist where I link most of them available - minus the ones on GDC Vault if they aren't public: Enjoy!

https://www.youtube.com/playlist?list=PLVGQLTaJYT6MO7Z4hVHaUyAlyJyZNLG_P



2017/03/28

Why "old" Publishers don't get it?

With old publishers I mean the great EA's, Activisions, Ubisofts etc. They usually are so busy in their own world that they have a hard time looking what is happening outside.

With "world" I mean Fifa, Battlefield for EA, Activision with Call of Duty and their other IP's and Ubisoft with their Sandbox titles.

So when a new trend comes along they usually miss it - big time. EA tends to buy that stuff - and destroy it afterward (remember Command & Conquer and many many other examples). Activision merely does their own thing. Ubisoft just buys smaller studios usually and are busy making Sandbox titles.

What trend am I talking about? A mega trend - which is actually older than they realize: Survival games.

The recent example of Battlegrounds is just the most recent hit the Survival genre produced. Its originator DayZ started it (with some influence from Indie titles). As DayZ was based on the Arma engine the game including DayZ stayed in the Steam charts for months - an eternity rarely achieved by other titles other than Valves.
Really, not even top titles could touch the success. Many others followed and even ones with questionable quality had good sales. Even unfinished survival games stay in the charts - Survival is strong.

But none of the big ones follow up on them. Imagine, the budget of Battlefield behind a Survival game. It could be even a stand alone expansion.

But no, they ignore it. Why? No one knows.

So this is the gap you can jump into. Survival AAA produced and sold by a publisher with the marketing force behind it. Go for it, its here since years. It's time. And if you do and make millions think about the guy who pushed you ;)

Update: someone mentioned Dying Light in the comments. That's one of my favorite games of that time and is a good example that Survival works - and it sold really well.

2017/03/26

Common f2p mistakes

The video from Casual Connect is online and I also held this talk at Dubai Game Conference past week. If you are interested in the common mistakes most of my clients do you should look at this, it saves you a lot of hassle and consultant fees ;)

And as always, if you think my talks are useful and helped you making good business in f2p think about a donation, simply email me for PayPal or bank information (invoices can be sent as well if you like).

The number of teams thanking me for my talks helping them to success is staggering meanwhile, so someone our there might help me finance the universities of my kids.

And if you missed it, here is my playlist of most of my talks:

https://www.youtube.com/channel/UCuBOOQVWjW9sJSSCSXZ7uOA




2017/03/17

What end of March means

End of March is near. Why am I even talking about this? As long as I am in the industry (and that's close to 30 years) end of March marks a month where usually high-end titles are released with questionable quality.

The Mass Effect debacle happening right now is a typical example - only now users know beforehand. Before the internet happened usually it happened after release.

Ghost Recon Wildlands has mixed reviews and user opinions too. And why Ubisoft launched 2 strong new IP's in the same quarter is unknown to me.

Why does this happen? Fiscal year end. Usually companies had financial years from Jan to Dec but the christmas sales and the revenue plus potential product delays into the next fiscal year made companies shift their financial year from April to March. So before March closes and thus their financial year they release Software - often unfinished - to book the revenue into the current year.

Thats why I don't like publishers being public. At some point they start to serve shareholders more than their customers - the players.

So why does a CEO decide to release a product in not optimal shape even though its bad for the company in the long run? Shareholder happyness? Or maybe because his bonus is tied to revenue of a fiscal year? There you have it. Would you as a CEO release a product if a personal bonus of 10 million is tied to it even though its bad for the company in the long run?

I rarely have seen CEO's having the balls to shif the release date of one of their major IP's. Yves Guillemot from Ubisoft is one and his bonus isn't tied to the revenue. He owns part of the company, no need. This time though he might have been under pressure as Ubisoft is under pressure of a hostile takeover Again - being public has its disadvantages.

This means be careful with titles released end of March. A lesson I learned since decades.