2017/03/17

What end of March means

End of March is near. Why am I even talking about this? As long as I am in the industry (and that's close to 30 years) end of March marks a month where usually high-end titles are released with questionable quality.

The Mass Effect debacle happening right now is a typical example - only now users know beforehand. Before the internet happened usually it happened after release.

Ghost Recon Wildlands has mixed reviews and user opinions too. And why Ubisoft launched 2 strong new IP's in the same quarter is unknown to me.

Why does this happen? Fiscal year end. Usually companies had financial years from Jan to Dec but the christmas sales and the revenue plus potential product delays into the next fiscal year made companies shift their financial year from April to March. So before March closes and thus their financial year they release Software - often unfinished - to book the revenue into the current year.

Thats why I don't like publishers being public. At some point they start to serve shareholders more than their customers - the players.

So why does a CEO decide to release a product in not optimal shape even though its bad for the company in the long run? Shareholder happyness? Or maybe because his bonus is tied to revenue of a fiscal year? There you have it. Would you as a CEO release a product if a personal bonus of 10 million is tied to it even though its bad for the company in the long run?

I rarely have seen CEO's having the balls to shif the release date of one of their major IP's. Yves Guillemot from Ubisoft is one and his bonus isn't tied to the revenue. He owns part of the company, no need. This time though he might have been under pressure as Ubisoft is under pressure of a hostile takeover Again - being public has its disadvantages.

This means be careful with titles released end of March. A lesson I learned since decades.

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